SAROTA PR | CONSUMER ELECTRONICS 2025
SAPPHIRE PULSE PURE NITRO+ GRAPHICS CARDS TRAILER
SAROTA PR excel at elevating the presence of tech brands in the digital sphere, crafting remarkable digital content tailored for the IT industry. Their expertise extends across hardware, software, gaming, and consumer electronics.
They trusted us to create a series of high-end 3D product animations or animated trailers, recognizing our focus on quality and innovation.
Scope of Work
CGI | 3D RENDERING
ANIMATION
Client
Year
2023
// THE CHALLENGE
SAPPHIRE Technology was preparing to launch its next-generation Radeon RX 9070 graphics cards (the NITRO+, PURE, and PULSE editions) and needed a standout campaign to introduce the products. The challenge was to convey the cutting-edge performance and new features of these GPUs in a way that resonated with gamers and PC enthusiasts. As a creative agency partner, SAROTA PR was tasked with translating complex technical details into an exciting visual story. We also had to manage the entire project – from client approvals to production schedules – ensuring the brand’s high standards and messaging remained clear and consistent throughout the campaign.
// THE APPROACH
Client Collaboration & Creative Concept: SAROTA PR began by collaborating closely with the SAPPHIRE product team to fully understand the features of the new RX 9070 series and the company’s brand vision. We translated the technical brief into a bold sci-fi narrative: a neon-lit “circuit city” that comes alive with dynamic energy, symbolizing the GPUs powering advanced graphics. This futuristic storyline provided a visually striking way to introduce the NITRO+, PURE, and PULSE models, giving each card a clear place in the narrative while highlighting the overall theme of next-generation power.
Animation Production & Coordination: The agency coordinated the full CGI production process, working with 3D artists and animators to realize the concept. We defined a sleek, high-tech visual style – with glowing circuitry, abstract cityscapes, and space-age elements – and oversaw each stage of production (modeling, animation, lighting, rendering). SAROTA PR managed the production schedule and feedback loops, ensuring the final animation met the creative vision and technical quality standards. Our team monitored progress closely and communicated between the client and creative studio so that the animation would deliver cinematic results on time and on brief.
Soundtrack & Story Alignment: To heighten the impact of the visuals, SAROTA PR guided the selection of an epic, futuristic soundtrack that matched the pacing of the video. We synchronized musical cues with key moments – such as dramatic camera swoops and product reveals – to amplify excitement. During editing, sound effects and visual effects were carefully aligned so that the animation felt cohesive: for example, bursts of light or energy effects punctuated the reveal of each graphics card model. This alignment of audio and visuals reinforced the immersive sci-fi atmosphere and made the technical story more engaging.
Multichannel Optimization: Finally, we prepared the content for maximum reach across digital platforms. The main high-definition video was uploaded to YouTube with optimized titles, descriptions, and thumbnail to attract the target audience. We also created shorter vertical-cut versions of the animation tailored for Instagram Reels and other social media, ensuring the campaign captured attention on mobile devices. Each format was tested for best performance, allowing SAPPHIRE to leverage the animation in multiple formats simultaneously. SAROTA PR managed the release schedule and ensured that all assets (video files, captions, hashtags) were in place for a synchronized launch across channels.
// THE RESULT
The resulting cinematic campaign successfully captured the audience’s imagination and effectively showcased the new RX 9070 series. The high-quality animation and compelling narrative resonated with the gaming community, generating strong engagement on YouTube and social media. Viewers praised the polished visuals and clear storytelling, and comments highlighted how the video made the GPUs’ advanced technology feel exciting and accessible. The campaign boosted awareness of the NITRO+, PURE, and PULSE cards, reinforcing SAPPHIRE’s reputation for innovation.
SAROTA PR’s hands-on client management and production coordination ensured the project met its launch deadline and maintained brand consistency throughout. In the end, the campaign turned complex product details into an immersive sci-fi experience, helping SAPPHIRE stand out in a crowded market and effectively amplifying the product launch across multiple channels.
GRAPHIC DESIGN CREATED BY REAKTOR48 FOR SAROTA PR | ALL RIGHTS AND TRADEMARKS REMAIN WITH SAROTA PR
ALL LOGOS AND TRADEMARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
