NOHO | INTERACTIVE TOUR // DISRUPTIVE INNOVATION @PROPTECH
ONLINE TOUR SHOWCASE NADGORNIKOW n14 COMMON AREAS
NOHO Investment is a nationwide developer specializing in the premium segment. They create properties of the highest quality—functional and timeless in terms of architecture, design, and attention to detail—located in the most central areas of Poland’s largest cities.
Recognizing our expertise in cutting-edge digital visualization, NOHO entrusted us with the creation of a fully immersive virtual walkthrough—an interactive experience that allows users to explore their premium real estate developments in a highly engaging way.
Scope of Work
CGI | 3D RENDERING
ANIMATION
Web Development
INTERACTIVE & VR
Client
Year
2020
// THE CHALLENGE
Creating a web-based virtual tour that meets the highest standards of visual fidelity and performance posed several key challenges:
Uncompromising Quality: NOHO’s premium positioning required an ultra-realistic, high-end presentation that matched the luxury of their developments.
Web-Based Performance: The walkthrough had to run seamlessly in a web browser without requiring high-end hardware.
Real-Time Interactivity: Users needed to navigate the space fluidly, experiencing it as if they were physically present.
With these challenges in mind, we had to carefully select a technology stack and implement advanced optimization techniques to achieve the best possible experience.
// THE APPROACH
To ensure the perfect balance between quality, performance, and usability, we adopted a structured, tech-driven approach:
Optimized 3D Rendering – We used JS (JavaScript) & Three.js Framework for real-time rendering, employing advanced culling and Level of Detail (LOD) techniques to maximize performance without sacrificing detail.
Efficient Scene Optimization – By reducing unnecessary geometry and refining texture mapping, we enhanced loading speeds and overall responsiveness.
Intuitive Navigation – We designed seamless, natural movement mechanics to allow effortless exploration of the virtual space.
Cross-Device Compatibility – The tour was carefully optimized to run smoothly across various devices and screen sizes, ensuring accessibility for a wide audience.
The final result is a highly realistic, interactive virtual tour that elevates NOHO’s digital presentation standards. The walkthrough seamlessly blends architectural visualization with cutting-edge technology, providing potential buyers and investors with an engaging and informative way to experience the property before it is even built.
This project sets a new benchmark for web-based real estate experiences, demonstrating how advanced 3D visualization can redefine property marketing in the premium segment.
Take a look and experience the virtual tour here: https://n14.com.pl/lifestyle